Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s.
Its competition includes The Coca-Cola Company's Mello Yello and Surge, and Dr Pepper Snapple Group's Sun Drop Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S. The product was renamed in 2014 to simply 'Mountain Dew'. under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011. A similarly named but different-tasting product, with a recipe more similar to the original American product has been sold in the U.K. Production was extended to the United Kingdom in 1996, but was phased out in 1998. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew.
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In 2001, a cherry-flavored variant called Code Red debuted. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. īetween the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.
"Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. A revised formula was created by Bill Bridgforth in 1958. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. But we’ll let you know when/if it’s officially back in stores so you can stock up.Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. Well, it’s apparently returning this year, so it won’t be replaced by the Happy Dew Year. Now, you might be wondering about Merry Mash-Up, Mountain Dew’s Christmas flavor. Over the summer, Mountain Dew partnered with KFC to release the exclusive Sweet Lightning, described as having a punch of peach and touch of honey flavors. While we are stoked about this potential new sip, you might remember that we already got a peach flavor this year. “Happy Dew Year is an upcoming Mountain Dew flavor that will be officially released in stores on December 16th, 2019 and until at the end of 2019 or in early 2020, in the United States as a limited-edition flavor for the New Year’s season 2019-2020,” Mountain Dew Wiki wrote. The New Year’s-themed drink is bright orange with a purple label decorated in celebration of 2020. The rumors first started circulating on Reddit months ago, and the Mountain Dew community doesn’t mess around about potential new flavors. The brand is reportedly releasing Happy Dew Year, a peach-flavored soda, for the 2019 holiday season. Mountain Dew just confirmed what the Mystery Halloween flavor is, and now we already have a new one to look forward to.
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